I didn't read it that way.  I read it that they're acknowledging that geocaching can be a fun sport that their target audience, the volunteers, are probably already participating in.

Jake - Team A.I.

On Tue, Jan 27, 2009 at 8:49 PM, Tahosa McCarthy <Tahosa_the_Cacher@msn.com> wrote:
Sounds like someone is trying to convey the idea that caches are trash.
 
"So to get more families involved, we are designating cleanup areas as 'geocaches' to make it exciting for volunteers to find the locations using Global Positioning System (GPS) devices."
----- Original Message -----
Sent: Tuesday, January 27, 2009 8:12 PM
Subject: [Az-Geocaching] An Interesting Twist on 'Geocaching'

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